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Project 1
Location
India, Middle East, Africa
Date
2018-2021
Role
Independently lead multiple products as the design owner
Organise workload across teams on projects, create task and request for resources in prior to the experion design team leads
Maintain the resource planning sheet with task, estimated time and effort, date planning, progress tracking and report to design team manager weekly.
create lightweight prototypes and test them with users early and often to validate assumptions and ideas.
Create and allocate task for UI designers and developers in Jira with required wireframe, user stories, timeline, etc
Act as POC between development team and design team and Ensure that the team has what they need to deliver high-quality work
Continuously refine and improve the product based on the feedback from users and other stakeholders.
User research and conduct user interviews and usability test (Face to face and through video) to understand the pain points in detail and make improvements in the user experience of product.
Project type
Applications and solutions
FieldMax CPG
FieldMax Vansale
FieldMax Pharma
FieldMax Retail
FieldMax Audit
Platforms:
Mobile
Desktop
Tab
Custom device (vansale)
The problem of low Fieldmax adoption and delayed updates was initially brought to our attention through feedback from supervisors and sales teams. They reported that salespeople were not consistently using the application during field visits, leading to incomplete or delayed updates on sales activities and potential leads. This created a communication gap between sales teams and supervisors, as well as missed opportunities and potential revenue loss.
Data analytics also confirmed the issue, showing a low percentage of active users and incomplete or delayed updates in the Fieldmax system. This data underscored the need to identify the root cause of the problem and develop a solution that would enhance Fieldmax adoption and communication for all users.
Problem:
Problem Statement: Inefficient Fieldmax Adoption and Communication for Sales Teams and Supervisors
Sales teams are not utilizing Fieldmax during field visits, resulting in delayed updates for supervisors. This inefficiency raises concerns about communication gaps, missed opportunities, and potential revenue loss. We aim to identify the root cause and develop a solution that enhances Fieldmax adoption and communication for all users.
